{"id":214,"date":"2022-09-14T15:56:17","date_gmt":"2022-09-14T08:56:17","guid":{"rendered":"http:\/\/mau.hoabinhweb.com\/truyenthong\/?p=214"},"modified":"2022-09-14T15:57:49","modified_gmt":"2022-09-14T08:57:49","slug":"anh-huong-va-thach-thuc-cua-kinh-te-len-nganh-quang-cao-marketing","status":"publish","type":"post","link":"http:\/\/mau.hoabinhweb.com\/truyenthong\/anh-huong-va-thach-thuc-cua-kinh-te-len-nganh-quang-cao-marketing\/","title":{"rendered":"\u1ea2nh h\u01b0\u1edfng v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a kinh t\u1ebf l\u00ean ng\u00e0nh qu\u1ea3ng c\u00e1o marketing"},"content":{"rendered":"

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ho\u1eb7c l\u00e0 \u201cch\u1ebft\u201d, c\u00e1c nh\u00e0 ph\u00e2n t\u00edch ph\u01b0\u01a1ng T\u00e2y h\u00e0ng \u0111\u1ea7u \u0111ang th\u1ea3o lu\u1eadn t\u00edch c\u1ef1c v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cKinh t\u1ebf trong covid\u201d\u00a0 v\u00e0 \u0111\u01b0a ra c\u00e1c k\u1ecbch b\u1ea3n kh\u00f4ng nhi\u1ec1u kh\u1ea3 quan. Nh\u00e0 kinh t\u1ebf M\u1ef9 n\u1ed5i ti\u1ebfng Nouriel Roubini cho r\u1eb1ng, d\u1ecbch b\u1ec7nh COVID-19 hi\u1ec7n nay s\u1ebd l\u00e0m gia t\u0103ng kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf v\u00e0 \u0111\u1ecba – ch\u00ednh tr\u1ecb. Virus corona s\u1ebd g\u00e2y ra s\u1ef1 s\u1ee5p \u0111\u1ed5 tr\u1eadt t\u1ef1 th\u1ebf gi\u1edbi m\u00e0 theo \u00f4ng, \u0111ang g\u00e2y ra s\u1ef1 \u0111\u1ee9t g\u00e3y c\u1ee7a c\u1ea5u tr\u00fac to\u00e0n c\u1ea7u. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y tr\u01b0\u1edbc t\u01b0\u01a1ng lai r\u1eb1ng nhi\u1ec1u s\u1ef1 ki\u1ec7n s\u1ebd ph\u1ea3i t\u1ed5 ch\u1ee9c tr\u1ef1c tuy\u1ebfn, c\u00e1c trung t\u00e2m mua s\u1eafm s\u1ebd \u0111\u00f3ng c\u1eeda, giao d\u1ecbch mua s\u1eafm c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua internet.<\/p>\n

Tuy nhi\u00ean, vi\u1ec7c c\u00e1c c\u1eeda h\u00e0ng v\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u00f3ng c\u1eeda \u0111\u1ec3 c\u00e1ch ly \u0111\u00e3 t\u1ea1o ra nhu c\u1ea7u chuy\u1ec3n \u0111\u1ed5i sang c\u00e1c d\u1ecbch v\u1ee5 s\u1ed1, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 ch\u1ee3 \u1ea3o, n\u01a1i mang \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 ni\u1ec1m tin khi ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 an t\u00e2m gi\u1eefa \u0111\u1ea1i d\u1ecbch. \u0110\u1ea1i d\u1ecbch c\u0169ng mang \u0111\u1ebfn c\u01a1 h\u1ed9i cho c\u00e1c marketers ki\u1ec3u m\u1edbi, \u0111\u00f3 l\u00e0 c\u00e1c nh\u00e0 marketing \u0111\u1ee7 can \u0111\u1ea3m \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u s\u1ef1 thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t c\u1ee7a th\u1ebf gi\u1edbi v\u00e0\u00a0chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/i>, v\u00e0 \u0111\u1ee7 th\u1ea5u hi\u1ec3u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u2014 t\u1eeb l\u00ean n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u1ebfn ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau \u2014 \u0111\u1ec1u mang t\u00ednh nh\u00e2n v\u0103n.<\/p>\n

B\u1ebf t\u1eafc trong chi\u1ebfn l\u01b0\u1ee3c, l\u1ed1i tho\u00e1t n\u00e0o cho ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o?<\/h2>\n

Gi\u1ea3m \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o\u00a0\u0111\u1ec3 duy tr\u00ec ngu\u1ed3n ti\u1ec1n c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p hay. B\u00e1o c\u00e1o m\u1edbi \u0111\u1ebfn t\u1eeb c\u00f4ng ty d\u1eef li\u1ec7u Morning Consult tr\u00ecnh b\u00e0y r\u00f5 l\u00fd do t\u1ea1i sao c\u00e1c nh\u00e0 marketing “kh\u00f4ng n\u00ean ch\u00f9n b\u01b0\u1edbc” v\u00e0o l\u00fac n\u00e0y, m\u00e0 thay v\u00e0o \u0111\u00f3 h\u00e3y \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 truy\u1ec1n th\u00f4ng ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c th\u1ef1c t\u1ea1i m\u1edbi. B\u00e1o c\u00e1o cho bi\u1ebft “c\u00e1c doanh nghi\u1ec7p \u0111ang \u0111\u01b0\u1ee3c trao c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh v\u1edbi ng\u01b0\u1eddi d\u00f9ng trong th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n n\u00e0y, v\u00e0 n\u1ebfu t\u1eadn d\u1ee5ng t\u1ed1t c\u01a1 h\u1ed9i, doanh nghi\u1ec7p s\u1ebd c\u00f3 cho m\u00ecnh m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n t\u1eeb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u”.<\/p>\n

\"Tintuc3\"<\/p>\n

Nghi\u00ean c\u1ee9u trong qu\u00e1 kh\u1ee9 cho th\u1ea5y doanh nghi\u1ec7p n\u00e0o duy tr\u00ec vi\u1ec7c qu\u1ea3ng c\u00e1o, k\u1ec3 c\u1ea3 trong th\u1eddi k\u1ef3 suy tho\u00e1i, v\u1ec1 l\u00e2u d\u00e0i s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n. C\u00e1c doanh nghi\u1ec7p gi\u1eef nguy\u00ean ho\u1eb7c t\u0103ng ng\u00e2n s\u00e1ch d\u00e0nh cho qu\u1ea3ng c\u00e1o trong cu\u1ed9c suy tho\u00e1i gi\u1eefa n\u0103m 1981 v\u00e0 1982 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 b\u00e1n h\u00e0ng cao h\u01a1n c\u00e1c doanh nghi\u1ec7p d\u1eebng qu\u1ea3ng c\u00e1o \u0111\u1ebfn 256%.T\u00f3m l\u1ea1i: Vi\u1ec7c “t\u1ea1m d\u1eebng m\u1ecdi ho\u1ea1t \u0111\u1ed9ng trong th\u1eddi gian d\u00e0i” c\u00f3 th\u1ec3 g\u00e2y th\u1ea5t tho\u00e1t v\u00f4 c\u00f9ng l\u1edbn.<\/p>\n

C\u00e1c nh\u00e0 marketing c\u1ea7n ph\u1ea3i l\u00e0m m\u1edbi to\u00e0n di\u1ec7n chi\u1ebfn d\u1ecbch \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00e2m l\u00fd v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong \u0111\u1ea1i d\u1ecbch n\u00e0y. C\u1ea7n ph\u1ea3i bi\u1ebft \u0111i\u1ec1u tra kh\u1ea3o s\u00e1t \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean h\u00e0nh vi qu\u00e1 kh\u1ee9 c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 chuy\u1ec3n m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng hi\u1ec7n t\u1ea1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u0169ng nh\u01b0 ph\u1ee5c v\u1ee5 ch\u00ednh nh\u01b0 c\u1ea7u c\u1ee7a Brand, doanh nghi\u1ec7p.<\/p>\n

S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a m\u1edbi c\u0169 trong truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh<\/h2>\n

T\u1eeb l\u00e2u, c\u00e1c \u201cadvertisers\u201d \u0111\u00e3 c\u00f3 s\u1ef1 chuy\u1ec3n h\u01b0\u1edbng nh\u1ea5t \u0111\u1ecbnh v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng nh\u01b0 TV, \u0111\u00e0i ph\u00e1t thanh v\u00e0 b\u00e1o ch\u00ed. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ebb h\u01a1n \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp c\u1eadn nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi s\u1ed1 h\u00f3a hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ecbnh v\u1ecb qu\u1ed1c d\u00e2n v\u1eabn duy tr\u00ec qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0 k\u1ebft h\u1ee3p v\u1edbi tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ghi nh\u1edb v\u00e0o t\u01b0 duy c\u1ee7a ch\u00ednh gi\u1edbi tr\u1ebb.<\/p>\n

Tuy nhi\u00ean, vi\u1ec7c c\u00e1ch ly x\u00e3 h\u1ed9i c\u0169ng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta s\u1ebd \u1edf nh\u00e0 v\u00e0 xem nhi\u1ec1u TV h\u01a1n, v\u1eady ng\u00e0nh c\u00f4ng nghi\u1ec7p truy\u1ec1n th\u00f4ng n\u00ean nh\u1ea3y theo c\u00e1ch n\u00e0o? C\u00f3 th\u1ec3 th\u1ea5y, nh\u00f3m kh\u00e1n gi\u1ea3 l\u1edbn tu\u1ed5i h\u01a1n thu\u1ed9c th\u1ebf h\u1ec7 millennials hay Gen X \u0111\u00e3 tr\u1edf l\u1ea1i, h\u1ecdc s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u0169 nhi\u1ec1u h\u01a1n nh\u01b0 b\u00e1o ch\u00ed, radio, \u0111\u1eb7c bi\u1ec7t l\u00e0 TV. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n m\u00ecnh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

Xu h\u01b0\u1edbng l\u00e0m TVC cho c\u00e1c doanh nghi\u1ec7p trong n\u0103m 2021 c\u0169ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd h\u01a1n bao gi\u1edd h\u1ebft. H\u00e0ng lo\u1ea1t nh\u1eefng \u0111o\u1ea1n TVC \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc r\u1ee5c r\u1ecbch chu\u1ea9n b\u1ecb trong d\u1ecbp \u0111\u1ea7u n\u0103m \u0111\u00e3 kh\u01a1i d\u1eady m\u1ed9t l\u00e0n s\u00f3ng t\u01b0\u1edfng nh\u01b0 im \u1eafng trong v\u00e0i n\u0103m \u0111\u1ed5 l\u1ea1i \u0111\u00e2y. T\u1ea1i M\u1ef9 m\u1ee9c suy gi\u1ea3m c\u1ee7a tivi truy\u1ec1n th\u1ed1ng v\u00e0 m\u1ee9c l\u1ea5n th\u1ecb ph\u1ea7n c\u1ee7a video tr\u1ef1c tuy\u1ebfn l\u00e0 1,5-2% m\u1ed7i n\u0103m, nh\u01b0ng \u1edf ch\u00e2u \u00c1 tivi \u0111ang \u0111i ngang v\u1edbi m\u1ee9c ti\u1ebfp c\u1eadn 83% ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

C\u00e1c th\u1ed1ng k\u00ea cho th\u1ea5y doanh thu truy\u1ec1n h\u00ecnh gi\u1ea3m r\u00f5 r\u1ec7t, song v\u1eabn c\u00f2n kh\u00e1 l\u1edbn trong c\u01a1 c\u1ea5u chi ti\u00eau, kh\u00f4ng ch\u1ec9 \u1edf Vi\u1ec7t Nam m\u00e0 c\u00f2n \u1edf kh\u1eafp c\u00e1c n\u01b0\u1edbc. Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho qu\u1ea3ng b\u00e1 tr\u00ean tivi tr\u01b0\u1edbc kia c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 80% t\u1ed5ng chi ti\u00eau th\u00ec nay v\u1eabn c\u00f2n m\u1ee9c 60-70%. Ch\u00ednh smart tivi \u0111\u00e3 l\u00e0m cho qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng h\u1ed3i s\u1ee9c l\u1ea1i m\u1ed9t ch\u00fat, c\u00f2n video tr\u00ean Facebook ch\u01b0a khai th\u00e1c th\u01b0\u01a1ng m\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c v\u00e0 v\u1eabn c\u00f2n s\u01a1 khai v\u00e0 c\u00f2n m\u1eafc nhi\u1ec1u l\u1ed7i. H\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u00f3 danh ti\u1ebfng v\u1eabn ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng song song v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o online.<\/p>\n

B\u00f9ng n\u1ed5 n\u1ec1n t\u1ea3ng s\u1ed1 m\u1edbi: Tiktok v\u1eeba l\u00e0 th\u00e1ch th\u1ee9c, v\u1eeba l\u00e0 c\u01a1 h\u1ed9i<\/h2>\n

Matteo Montecchi, m\u1ed9t h\u1ecdc vi\u00ean ng\u00e0nh marketing t\u1ea1i Tr\u01b0\u1eddng Kinh doanh King’s, c\u00f3 v\u1ebb kh\u00e1 ch\u1eafc ch\u1eafn. \u00d4ng n\u00f3i: \u201cS\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 \u0111\u01b0a th\u00f4ng tin ra ngo\u00e0i \u0111\u00f3, \u0111\u1eb7c bi\u1ec7t l\u00e0 cho th\u1ebf h\u1ec7 tr\u1ebb, \u0111\u00e3 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch,\u201d \u00f4ng n\u00f3i. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111ang t\u00ecm c\u00e1ch ph\u00e2n b\u1ed5 chi ti\u00eau ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf c\u1ee7a h\u1ecd, v\u00e0 th\u1ef1c kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng khi s\u1ef1 ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 m\u1edbi c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 Tik Tok. Ch\u00fang c\u00f3 ngh\u0129a l\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u \u201c\u0111\u1ecba ch\u1ec9\u201d \u0111\u1ec3 chi ti\u00eau s\u1ed1 ti\u1ec1n h\u1ecd c\u00f3. TikTok l\u00e0 \u1ee9ng d\u1ee5ng c\u00f3 doanh thu h\u00e0ng \u0111\u1ea7u tr\u00ean iOS App Store to\u00e0n c\u1ea7u trong qu\u00fd 2 n\u0103m 2020 v\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng chuy\u1ec3n sang \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng trong \u0111\u1ea1i d\u1ecbch Covid-19.<\/p>\n

\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng n\u1ed5i ti\u1ebfng, g\u00e2y nghi\u1ec7n \u0111\u1ebfn m\u1ee9c n\u00f3 ho\u1ea1t \u0111\u1ed9ng g\u1ea7n gi\u1ed1ng nh\u01b0 \u201ccocaine crack k\u1ef9 thu\u1eadt s\u1ed1\u201d, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng li\u00ean t\u1ee5c t\u0103ng v\u00e0\u00a0 \u0111\u1ee9ng trong top 10 t\u1ea5t c\u1ea3 c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng, App Annie n\u00f3i. Con s\u1ed1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a \u1ee9ng d\u1ee5ng n\u00e0y v\u00f4 c\u00f9ng \u0111\u00e1ng kinh ng\u1ea1c, v\u1edbi 75% t\u0103ng so v\u1edbi \u0111\u1ea7u n\u0103m, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng nhi\u1ec1u h\u01a1n 33 l\u1ea7n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp g\u1ea7n nh\u1ea5t. \u0110\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c MIs hay Influencers c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng v\u1edbi kh\u00f4ng nh\u1ecf khi nh\u00e0 qu\u1ea3ng c\u00e1o chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 cho c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n

Tuy nhi\u00ean, c\u0169ng ph\u1ea3i n\u00f3i th\u00eam, qu\u00e1 tr\u00ecnh qu\u1ea3ng c\u00e1o c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, ch\u00ednh v\u00ec v\u1eady, m\u1ea1o hi\u1ec3m \u0111\u1ea7u t\u01b0 m\u1ed9t s\u1ed1 ti\u1ec1n qu\u00e1 l\u1edbn cho n\u1ec1n t\u1ea3ng TikTok l\u00e0 \u0111i\u1ec1u kh\u00f4ng n\u00ean li\u1ec1u l\u0129nh. C\u00e1c nh\u00e0 truy\u1ec1n th\u00f4ng c\u1ea7n c\u00e2n \u0111\u1ed1i ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 ph\u00e2n b\u1ed5 ngu\u1ed3n ti\u1ec1n ph\u00f9 h\u1ee3p cho nhi\u1ec1u n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng kh\u00e1c nhau. T\u1eeb \u0111\u00f3 gi\u00fap h\u00ecnh \u1ea3nh doanh nghi\u1ec7p \u0111\u01b0\u1ee3c lan t\u1ecfa b\u1ea5t ch\u1ea5p \u0111\u1ea1i d\u1ecbch.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ho\u1eb7c l\u00e0 \u201cch\u1ebft\u201d, c\u00e1c nh\u00e0 ph\u00e2n t\u00edch ph\u01b0\u01a1ng T\u00e2y h\u00e0ng \u0111\u1ea7u \u0111ang th\u1ea3o lu\u1eadn t\u00edch c\u1ef1c v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cKinh t\u1ebf trong covid\u201d\u00a0 v\u00e0 \u0111\u01b0a ra c\u00e1c k\u1ecbch b\u1ea3n kh\u00f4ng nhi\u1ec1u kh\u1ea3 quan. 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